Know Your Audience:
Communicating to Win Your Climate Campaign

Monday, October 2, 2023

To change everything it takes everyone… right? Well… not quite. Movement breakthroughs often come about by winning people over selectively. But how do we know whom to select?

Please join us on Monday, October 2, to learn how to communicate with different audiences to win climate campaigns. Our speaker, Seth Jensen, will introduce a tool called the Spectrum of Allies, which helps activists determine where to pitch their message for maximum effect. Seth learned the tool when a national trainer came to Madison more than a decade ago, and he is eager to share it with us all.

WHAT: 350 Wisconsin Monthly Meeting
WHEN: Monday, October 2, 2023, 7:00–8:10 pm
ONLINE VIA ZOOM: Register in advance for the meeting here. After registering, you will receive a confirmation email containing information about joining the meeting via computer, tablet, or smartphone.

Seth Jensen has been active with 350 Wisconsin from the beginning. Back in August 2011, he was arrested in protests led by Bill McKibben against the Keystone XL tar sands pipeline. Seth credits the feminist movement for teaching him the value of community-based organizing. Seth is co-lead of the Divest & Defund Team and balances his time between the roles of climate activist and massage therapist.

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Typically held on the first Monday of the month, 350 Wisconsin monthly meetings are open to the public. Some are hybrid and some exclusively on Zoom. Either way, they’re a great chance to be inspired by outstanding speakers, learn about what 350 Wisconsin does, meet other 350’ers, and find the best place to plug in to the action. Please join us!